The Gadgets Page

December 23, 2009

A Beautiful Digital Watch

Filed under: Watches — Laura Moncur @ 10:00 am

1979 Sears Christmas Catalog P170 by Wishbook from FlickrRemember when digital watches tried to be beautiful?

They actually came pretty close to it. This photo is from the 1979 Sears Christmas catalog. Back then, they were doing their darndest to make digital watches look good.

Now, they have the technology and ability to make digital watches beautiful, but they DON’T. The digital watch has been relegated to the sport watch category. Sure, Kenneth Cole, Diesel and Fossil have a couple of nods to the beautiful digital watch category, but only for men and the watches they’ve made available are USELESS. They take up the same amount of space as a fully functional heart rate monitor, yet they just show the time. Some of them show you the date, but you can’t depend on it.

Dear watchmakers of the world: I’m ready for my beautiful digital watch now!!

1 Comment

  1. I’ve been searching for years for a women’s digital watch that was stylish! Casio only makes plastic-looking ones with neon colours and the occasional interesting ones are $300 by other brands, for men. I don’t understand the need for watchmakers to create digital watches that are huge.

    If those ones in that picture of yours were available, I’d buy it straight off. I just want something small, light, and shows the time at a flick of a button. That’s it. None of this wearing a plastic, cheap, brick.

    Comment by Sansha — April 6, 2010 @ 6:45 am

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