The Gadgets Page

January 14, 2010

CES 2010: Samsung Video Art

Filed under: Audio and Video — Laura Moncur @ 10:00 am

The most brilliant way to make me to stop for a moment and actually WATCH a Samsung television was to show off video art.

CES 2010: Samsung Media Art Gallery

It was easy to miss, but along the side wall of Samsung’s booth at CES this year, they displayed gorgeous video art. My favorite was “Desire Has No History,” which is a quote by the famous photographer, Susan Sontag. You can see it here:

The vision of three beautiful and active gadgets being ground down to nothing is striking, but the reversal of the video is brilliant. It’s as if the gadgets were being made before my eyes instead of torn down.

Here is a clip from Mike and Matt’s favorite video, “Life as a flower to be near you.”

The description of the video was interesting:

The woman making the cake represents the expression of love. The man eating the cake represents the act of receiving love. The spinning cake (which was filmed over a 4-week time span) represents the progression of love.

That was an interesting concept, but the look on the face of the man haunts me even now. He looked so incredibly SAD to receive that cake.

Samsung did a brilliant job of getting me to stop and look at their televisions. I usually don’t write about the myriad of TV choices, so I would usually just rush past their booth on the way to something a little more interesting to me. These art installations were enough to attract my attention.

It was so loud on the show floor that the actual audio for both of these videos was unusable, so I added some music that was similar to what was playing. The music credit is Altean Twilight from Royalty Free Music.

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